Austria / Germany 2020, 97 min, English, Hebrew subtitles
When Polaroid decided to close its last factory, conceding that the world had gone digital, Dr. Florian Kaps decided this was a moment to follow his lifelong rule: when everyone goes one way, try going the other. He bought and staffed the factory in an attempt to revive the instant camera market.
An expert on spider eye muscles, Kaps had a lot of ideas but no nose for business, and the company soon decided to go on without him (and did so successfully). But the eccentric Austrian biologist has not abandoned his mission to save us from all that is digital, and his path takes him to the Facebook campus and even to dinner with Bill Gates. Captivated by analog magic, his surprisingly young followers find inspiration in this new old-school world.
With the support of the Austrian Cultural Forum.
Previous Festivals: Rotterdam